Travel information as an instrument to change cardrivers’ travel choices: a literature review

Abstract

This paper aims to provide insights that help transport academics and policy makers appreciate the potentials and limitations of information provision as a means to changing car-drivers’ travel choices. The focus is on a modal shift from private car to public transport and changes in car-drivers’ choices for departure times and routes towards a more even distribution of traffic within the available road network. These insights are gained through a review of more than 15 years of literature concerning the use and effects of travel information among car-drivers. Based on the performed review, a number of generic, integrative insights are derived, including the following: it appears that our expectations with respect to the effects of information provision on travel choices in general may be mildly optimistic, particularly for behavioural changes not involving changes in mode-choice. In the longer term, the effects of information provision, when presented to travelers in suitable formats, are likely to be somewhat stronger than the short term effects, due to learning dynamics.