Is there a ‘Stick’ Bonus? A Stated Choice Model for P&R Patronage incorporating Cross-Effects

  • Ilona Bos Radboud University Nijmegen
  • Eric Molin Delft University of Technology

Abstract

This paper presents a universal logit model for P&R patronage. This model was estimated from a Stated Choice experiment, in which 805 car drivers chose among car, P&R and public transport alternatives. In addition to main-effects, attribute cross-effects were estimated denoting the utility change of an alternative due to changes in the attribute levels of another alternative. The results indicate that improving the levels of the P&R related attributes has a negligible effect on the utility of the car alternative, whereas worsening the levels of the carrelated attributes increases the utility of the P&R facility. Considering the estimated maineffects as well as the estimated cross-effects suggests that ‘stick’ (push) policy measures are more effective to stimulate P&R patronage than ‘carrot’ (pull) policy measures. The paper further reports that the extension of the model by adding cross-effects to the main-effects resulted in a better model fit and that the resulting model could more accurately predict the choices for new observations.

How to Cite
BOS, Ilona; MOLIN, Eric. Is there a ‘Stick’ Bonus? A Stated Choice Model for P&R Patronage incorporating Cross-Effects. European Journal of Transport and Infrastructure Research, [S.l.], v. 6, n. 3, june 2006. ISSN 1567-7141. Available at: <https://journals.open.tudelft.nl/ejtir/article/view/3449>. Date accessed: 28 oct. 2020. doi: https://doi.org/10.18757/ejtir.2006.6.3.3449.
Published
2006-06-01