The effects of alcohol warning labels on different age groups in the Netherlands

Abstract

This study explored the effects of alcohol warning labels on different age groups. Respondents (N = 262) were randomized to one of the three warning label conditions. Respondents’ intention, attitude, and self-efficacy towards drinking less alcohol and other self-reported impact measures were measured. Results show that a warning label with a fear appeal message is perceived as more effective in influencing intention in the older age group. A warning label with a coping message was perceived as least effective on multiple outcome measures. At last possible relationships between alcohol intake and several impact measures such as personal relevance were found.