Audiences at the Heart of the IPCC: Exploratory Research Into the IPCC's Communications
AbstractIn 2010, the Intergovernmental Panel on Climate Change adopted a formal strategy to make its communications available and accessible for audiences beyond its primary audience of governments and policymakers. By means of interviews with prominent climate change communicators in the United Kingdom, the needs of its secondary audiences (e.g., NGOs, journalists, general public) are explored with reference to core elements of every communication process. The results show that the IPCC currently applies an outdated model of science communication. There is room for improvement. The present research produced 11 recommendations for the IPCC to communicate more effectively to its multiple audiences.
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