The effects of alcohol warning labels on different age groups in the Netherlands

  • Claudia de Wilde ScienceWorks, Student Research Conference 2016

Abstract

This study explored the effects of alcohol warning labels on different age groups. Respondents (N = 262) were randomized to one of the three warning label conditions. Respondents’ intention, attitude, and self-efficacy towards drinking less alcohol and other self-reported impact measures were measured. Results show that a warning label with a fear appeal message is perceived as more effective in influencing intention in the older age group. A warning label with a coping message was perceived as least effective on multiple outcome measures. At last possible relationships between alcohol intake and several impact measures such as personal relevance were found.
How to Cite
DE WILDE, Claudia. The effects of alcohol warning labels on different age groups in the Netherlands. Student Undergraduate Research E-journal!, [S.l.], v. 2, dec. 2016. ISSN 2468-0443. Available at: <https://journals.open.tudelft.nl/index.php/sure/article/view/1474>. Date accessed: 20 may 2019.
Published
2016-12-08