Influencing Sustainable Mobility with Social Influence

  • Robin Neef University of Groningen

Abstract

This paper explores how a socio-psychological approach strengthened with social influence theory can contribute to attaining sustainable mobility by evaluating four mobility projects in the Netherlands as a response to the lack of that approach in Dutch planning practice. Findings indicate that social influence can contribute effectively to current mobility approaches. Social influence is activated when either social proof is triggered through descriptive social norms or when commitment is triggered through competitions with financial incentives.

References

1. Banister, D. (2008). The sustainable mobility paradigm. Transport Policy, 15(2), pp. 73-80.

2. Beter Benutten(2013). Grip op gedrag. Ministerie van Infrastructuur en Milieu.

3. Cialdini, R. (2013). Influence: Science and Practice. 5th Edition Harlow: Pearson.

4. Dijst, M., Rietveld, P., Steg, L. (2013). ‘Individual needs, opportunities and travel behaviour: a multidisciplinary perspective based on psychology, economics and geography’. in Van Wee, B., Annema, J.A., Banister, D. The transport system and transport policy. Edward Elgar. Cheltenham, UK. pp. 19 - 47

5. Meurs, H. (2002). Duurzaam koersen op tijd. Zwolle: Novem.

6. Rietveld, P. and Stough, RR. (2004) Barriers to Sustainable Transport: Institutions, Regulation and Sustainability. Oxford: Taylor & Francis.

7. De Witte, A., Hollevoet, J., Dobruszkes, F., Hubert, M. and Macharis, C. (2013). Linking modal choice to motility: A comprehensive review. Transportation Research Part A: Policy and Practice, 49, pp. 329-34
How to Cite
NEEF, Robin. Influencing Sustainable Mobility with Social Influence. Student Undergraduate Research E-journal!, [S.l.], v. 1, nov. 2015. ISSN 2468-0443. Available at: <https://journals.open.tudelft.nl/index.php/sure/article/view/1047>. Date accessed: 23 may 2019.
Published
2015-11-20